Art exhibition: Carnovsky & Greenpeace

Award-winning Italian artist duo ‘Carnovsky’ collaborated with Greenpeace in Art & About 2014 to raise awareness about the reckless expansion of the coal industry and the destruction of the Great Barrier Reef. When cyan, magenta, and yellow lights were shone on the artwork, different parts of the artwork were brought to life, symbolising the diversity and fragility of the reef.
This pioneering project improved brand awareness, reached new supporters by appealing to a more mainstream audience and provided an engaging platform to talk about the campaign.


Client:

Greenpeace

Role:

Project lead