Greenpeace Canned Tuna Guide

Thanks to Greenpeace’s campaign, all Australian tuna brands have now pledged to end destructive fishing, making Australia only the second country in the world to have such sustainable fishing practices.
This popular app and online guide was developed to help consumers who wanted to make better choices when buying canned tuna, but were confused about which brands to buy. This simple ranking was designed to help consumers whilst shopping. The page had great engagement and became Greenpeace’s second most popular page (after the home page), a testament to improved customer experience.