When the fundraising department at Greenpeace approached me with two briefs, for gift cards and a magnet, I saw the opportunity to combine these ideas. I created a set of three illustrated cards which little collectible ship magnets could be attached (as well as being used as stand-alone cards). The little ships were designed to be something people could hold onto, and collect all three over time.
To align with the Greenpeace’s values on sustainability I used FSC recycled stock for the cards, sourced locally grown FSC certified thin ply suitable for cutting into laser cut ships, and collected old advertising magnets for reuse on the back of the ships. The ship magnet cards proved extremely popular.