Youth brand for Tourism Australia

I developed a youth brand to support Tourism Australia’s global tourism campaigns. The concept was based on travel scrapbooking and included a photo filter to capitalise on Tourism Australia’s extensive photo library resources, a personalised handwriting font and a collection of graphics, textures and my own illustrations. A comprehensive brand guideline was also developed, complete with graphic assets and templates. These designs were implemented across the UK, USA, Canada, Europe and Asia, and won a people’s choice award in German magazine Unicum.